Volunteers In Medicine
Volunteers In Medicine
An adventure in working to provide affordable medical care to those who need it most, without being intrusive.
Role: Public Relations Strategist, Content Creator
Make it count
A capstone campaign turned passion project. Ten weeks of working to provide quality medical care to those who need it, but may be afraid to ask.
With the help of my partners, my professor, and a passionate business leader. In ten weeks, we created this campaign to increase awareness for a local clinic that provides free medical care to those who need it the most.
A major responsibility of working for VIM was to enhance its social media presence through thoughtful and strategic posts. Utilizing eye-catching graphics and clear language, we established an expectation for what posts should look like. Given that our target audience speaks Spanish or comes from multi-lingual homes, it was necessary to include that in our posts.
Following the end of my initial campaign with Volunteers in Medicine, I remained inspired by the organization’s mission, and I wanted to go one step further to enhance its brand identity and strategy.
For an organization that is still building its identity and client base its necessary to have a clear idea of the mission and identity of the company. Through a clear branding and visual system it allows the organization heads and those involved in branding and marketing to sustain a clear identity.
